The Second Chair Advisory Platform
Free Tools for Owners.
Qualified Leads for Advisors.
We build industry-specific valuation tools that educate business owners on their exit options — and generate consent-based introductions for M&A professionals, PE firms, and business brokers.
How It Works
From Assessment to Action
Take the Free Assessment
Business owners complete a 5-minute valuation assessment on one of our Exit Lab platforms. No cost, fully confidential, no strings attached.
Get Your Valuation Data
Receive a data-backed valuation range, exit readiness score, and personalized recommendations based on real transaction data in your industry.
Connect With the Right People
When you are ready to explore a sale, we introduce you to qualified M&A advisors, brokers, PE firms, CPAs, attorneys, and consultants who specialize in your industry.
Choose Your Industry
Find Your Exit Lab
Each Exit Lab is built for a specific industry. Select yours to access free valuation tools, state-by-state M&A guides, and data tailored to your business.
More Industries
We are building Exit Lab platforms for additional service-industry verticals. Want one for your market?
The Exit Lab Platform
More Than a Calculator
Each Exit Lab is a full knowledge platform built for a specific industry: a valuation scanner, educational content, state-by-state guides, EBITDA data, and interactive tools, all in one place.
2
Industry Platforms
HVAC & Home Care
100
State Guides
50 per industry
6
Interactive Tools
Scanners, calculators & quizzes
100%
Data-Backed
Real transaction multiples
Valuation Scanner
5-min assessment
Industry Blog
SEO articles
50 State Guides
Market data
EBITDA Multiples
Transaction data
Timeline Calculator
Interactive tool
Valuation Guide
In-depth resource
Exit Lab | HVAC
The complete exit planning platform for HVAC business owners. Get your valuation range, understand what drives your multiple, and access the data you need to make an informed decision.
Exit Lab | Home Care
Built specifically for home care and home health agency owners. Analyze your payer mix, caregiver turnover, and operational metrics against real transaction benchmarks.
What You'll Receive
A Data-Backed Valuation Report
Estimated Valuation Range
$2.4M – $3.2M
Implied Multiple: 4.8x – 6.4x EBITDA
Exit Readiness Score
Ready with improvements
Top Priority Actions
Reduce owner involvement
Document key processes
Grow recurring revenue
Sample output shown above. Your results will be based on your specific business inputs.
More industries coming soon.
We are building Exit Lab tools for additional verticals. If you are an M&A firm looking for qualified leads in a specific industry, let us build a tool for your market.
For Business Owners
Curious what your business is worth?
Start with a free, confidential valuation assessment. Or book a call to discuss your results and learn what steps to take next. No pressure, no obligation.
For M&A Firms & Advisors
Want pre-qualified, consent-based leads?
We generate leads from business owners who have already completed a valuation assessment and opted in to introductions. You close the deals.